The before-and-after does the selling.
Top Choice is a new exterior-cleaning company on the Eastside — roofs, gutters, moss, pressure washing, windows, solar panels. A trade where the work photographs beautifully and almost nobody's website shows it. We built the whole presence around that gap.
Live build — the company's own domain connects at launch.
The situation
A one-owner company getting off the ground, competing against outfits with crews, trucks, and ad budgets. What it had instead: years of genuinely excellent work photos and a standard most competitors don't hold themselves to.
For a trade like this the website has one job — make a homeowner believe the transformation before the phone call. Everything else on the site exists to get out of the way of the photos.
What we built
Proof-first pages. Before-and-after sliders sit directly under the hero, not buried on a gallery page — though the full gallery is there too, grouped by service, 27 pairs deep.
A quote pipeline.Every page funnels to a quote form that lands in the owner's inbox, plus tap-to-call for the people who'd rather just talk. No login, no account, no friction.
Service depth for search. Dedicated pages for each service — roof cleaning, moss treatment, gutters, pressure washing, windows, solar — each written for the specific search a homeowner actually types, with its own FAQ and structured data.
Details that mattered
In the trades?
If your work photographs well, you're sitting on your best sales pitch. We'll build the site that makes it — free to see, as always.